We were so pleased to have the chance to catch up with our friend/distributor of Fidelity Sportswear in the United Kingdom, Pablo Holland of Egomark, to speak with him about all that he’s been up to this year. He’s created quite a buzz in the UK with his recent collaboration with photographer Brian Doherty and stylist Way Perry. Below he shares images from the recent Fidelity photo shoot along with a peak into his personal life and interests in London.
Tell us a little about Egomark and your showroom in London.
Egomark/London is a multi-branded mens and womenswear showroom based in Shoreditch, London. The business was founded in 2001. The menswear showroom was previously an art gallery so it’s a fantastic space in which to show the various collections we represent.
How long have you been working with Fidelity Sportswear?
We have been working with the brand for approximately 3 years now. Along with the amazing product range, what attracted us to the label initially was the history and the story behind the brand. It’s a great story to be able to pass onto store buyers and consumers alike.
You recently had the opportunity to orchestrate a photoshoot of Fidelity’s A/W’14 collection with photographer Brian Doherty & stylist Way Perry. Tell us a little about the shoot.
The photoshoot was a collaboration between ourselves [Egomark] and Agency 11, a London based PR company who we work very closely with on a number of projects. It was the team at Agency 11 that somehow managed to persuade Brian and Way to work on the project with us. We basically wanted to put the both of them together with the brand [Fidelity] and see what the outcome would be. We knew they would produce something special, which is exactly what they did.
What was your favorite shot from the photoshoot?
My personal favourite is the second image, which is the photograph of the maroon wool blazer .
What was the best selling Fidelity garment this year in the UK? Your personal favorite?
Our best selling item was the USN Navy Peacoat. My personal favourite item from FW14 was the USN N1 Wax Cotton Deck jacket in navy.
What are the best parts about living in London? Where is the best shopping?
Everything is available to you in London: art galleries, museums, restaurants, etc. Shoreditch is now a great place to shop in London. We have clothing stores such as Present, Labour and Wait and a great vintage market on Thusdays at Spittalfield Market.
Thanks a million to our dear friend Pablo Holland from London. If you are interested in carrying Fidelity Sportswear in the UK or just want to learn more about the collection, please visit Egomark’s website here. Also, be sure to visit our stocklist page to see all the stores carrying Fidelity in the UK this year.